It's probably no surprise that Alexa's website rankings are highly inaccurate. Perhaps grossly inaccurate.

I compared two of our websites: Interment and Strange New Products.

• Interment - Alexa Ranking 65,192


• Strange New Products - Alexa Ranking 52,837

This would indicate that Strange New Products is experiencing a higher traffic volume than Interment. But the fact is that Interment has four to five times more traffic than Strange New Products, based on our server logs as presented through Analog.

How can that be?

Demographics.

Interment's demographics are mostly older people. The last poll I took showed that 50% of its users are aged 50+. Meanwhile, Strange New Products is a website popular with younger folks, or tech-savvy folks.

Now consider that Alexa compiles its statistics from people who have installed its tool bar. Thus, folks aged 50+ are less likely to install tool bars, because most of these people don't even know what a tool bar is!

Heck about 50% of people who use Interment still have their screens set to 800x600 resolution. That alone tells you something about Alexa's statistics.